New proposal in store from SS20: Kappa.
From the Spring/Summer 2020 season we will introduce a new brand with an Italian style in the store: Kappa.
The brand was born in 1978 from an idea by Marco Boglione, at the time commercial director of Maglificio Calzificio Torinese (MCT). Together with Maurizio Vitale they decided to found Robe di Kappa, which later became Kappa.
Off they went and the brand gained notoriety thanks to the sponsorship of one of the most famous Italian football teams, Juventus.
From the very beginning, Kappa took the logo of the parent company Robe di Kappa, depicting two young people sitting with their legs drawn up, arranged back to back; later, as a distinctive motif, the specific lettering 'Kappa' was added to this.
With the crisis that involved MCT in the early 1990s, which led to its bankruptcy, in 1994 the destinies of Kappa crossed again with Boglione, who since the mid-1980s had set up his own business in the field of sports merchandising, being taken over by him and since then controlled, together with the other brands of the MCT galaxy, through the newly formed BasicNet.
Kappa will have a significant development in sports sponsorships with top-level teams and prestigious Olympic national teams.
At Blog Don't Lie we will offer you the brand in Streetwear version, with reworked and high-quality garments.
The Heritage and Streetwear line will be available from the SS20 collection, follow the blog and visit us in the Store to see and appreciate it up close.
Buy Here
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