Par.co Denim

Par.co Denim was founded in 2014 by two cousins; indeed, "Par.co" is an acronym for "Parimbelli cousins." The concept was to create a brand that produces high-quality jeans in Italy using sustainable methods. This entailed rethinking the entire denim supply chain, immediately implementing sustainability policies regarding the selection of raw materials, accessories, suppliers, collaborators, and partners. The founders’ personal values—specifically respect for the environment and the dignity of workers—are deeply ingrained in the brand’s identity. Furthermore, their profound, firsthand knowledge of the denim industry—and its potential for improvement toward creating more ethical, eco-conscious products—provided the founders with a guiding set of values to steer their production, commercial, and communication decisions.