Never give up: Kappa Spring/Summer 21.

The new Kappa campaign arrives in stores.

It reminds us of the importance of always having a reason not to stop. Hell Raton, Emis Killa and a representation of the Fiorentina Femminile teach us how obstacles are part of success stories. 

Here it is!

It's called Keep Performing the new campaign launched by Kappa globally on the occasion of the debut of the SS21 collection. The brand of little men has always celebrated the link between sport and street culture, where everyone is free to express their talent first by believing in themselves and then by putting themselves on the line. 

The Italian interpretation of this concept has created a compelling storytelling, which tells of all the times we have been told no and of the importance of not giving up in the face of difficulties.

A campaign that tells the story of sport in a new way, making it an attitude even before a physical performance, an inclination to see the world with perseverance, consistency and courage. 

The brand has chosen to reconfirm two big names, consolidating the relationship begun in the last campaign and giving them space to tell their stories in an even more personal way: Emis Killa and Hell Raton represent the authenticity of those who have made their way in the world of music and gaming, making moments of despair the turning points of two success stories.

“Life is another championship: where you don’t need to be the fastest to get there first, you need to be the most persevering to get the furthest.” Emis Killa writes a rap-inclined manifesto dedicated to those who don’t know how to give up, retracing the difficult path of those who dream of making music, through the eyes of one of the many kids who are part of Generation Z.

Confirmations but also a new entry: that of a group of athletes from Fiorentina Femminile. The girls made performance the true protagonist of the campaign storytelling and of their careers. A story of sacrifice and effort, but also of closeness and team spirit: a representation of Fiorentina Femminile, sponsored by Kappa since the 2020/21 championship, tell how football is able to unite in differences and difficulties and this undoubtedly makes it "the most beautiful sport in the world" that teaches you to grow as a team as well as women. An intimate and sincere story, increasingly personal and tailor-made for each protagonist, which has distinguished Kappa campaigns for four seasons now and which follows the brand's intention to speak the true language of the new generation, going beyond brand communication. The Kappa campaign was conceived and curated by the Milky agency, which was able to find the key to understanding the concept and make it a reality. Another step forward for the sportswear brand that believes that sport is a way of life, an attitude that allows you to face every new challenge not with the goal of winning, but with the hope of finding your true selves.

The Kappa campaign will be available online and in stores from March 9th.

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